Ryan M. Maloney

Random Thoughts on Analytics, Programming, and Tech

If you’re examining the digital purchase journey for your newest customers, you’ll often find yourself asking some questions about them:

  • How long (in days) did it take my newest customers to convert?
  • How many visits/sessions did it take my newest customers to convert?
  • How many products were viewed prior to conversion?

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One of the most common pain points for anyone working with SAS is date formats. Depending on your requirements, it can be tricky either formatting your data properly, or converting / extracting dates into the correct format your project needs. Eventually, I noticed that I was spending way too much time googling unique SAS date formats so eventually I started jotting them down with examples and assembled my own cheat sheet. Having a quick scratch reference like this not only saved a ton of time, it forced me to learn a lot of these date quirks that drove me insane before.

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